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Berkshire Hathaway HomeServices Auburn's Marketing Plan for your Property Sale

The following marketing activities will promote your property to prospective buyers and their real estate professionals.

Day 1

  • Enter into the MLS
  • Enter into realtor.com
  • Enter into additional meta-searchers and real estate websites
  • Upload extra pictures for the featured listing
  • E-mail sphere of influence property information sheet with photos and home features
  • E-mail in-house Realtors property information sheet with photos and home features
  • E-mail predominate Auburn area Realtors property information sheet with photos and home features
  • Put up sign
  • Put up lockbox
  • Make flyer
  • Put up flyer box
  • Process file in office
  • Answer calls/questions about property quickly and efficiently
  • Schedule showings for any current customers in this price range
  • Enter into Lucero (in-house listing database)

Day 2

  • Deliver flyers
  • Check listing on websites and databases
  • Set a date to put your home on the weekly Realtor tour
  • Schedule showings

Day 3

  • Present listing to Berkshire Hathaway HomeServices agents at our weekly office sales meeting

Day 4

  • Follow up with Realtors that toured home.
  • Ask for feedback.

Day 5

  • Schedule weekend showings

Week 2

  • Discuss with you timing of holding an Open House
  • Schedule showings
  • Email showing report
  • Provide showings data
  • Provide website hits data

Week 3

  • Schedule Open House
  • Schedule showings

Week 4

  • Follow up with Realtors that have shown the property for price and show-ability feedback.
  • Schedule showings
  • Email showing report
  • Provide showings data
  • Provide website hits data

Month 2

  • Provide showings data
  • Provide website hits data
  • Discuss feedback from other Realtors
  • Discuss market conditions, including competition
  • Discuss possible price adjustment
  • Discuss additional marketing options
  • Discuss additional Open Houses
  • Schedule showings

Month 3

  • Provide showings statistics
  • Provide website hits statistics
  • Discuss market conditions, including competition
  • Discuss marketing strategy
  • Discuss necessity of price adjustment

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