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Berkshire Hathaway HomeServices Auburn's Marketing Plan for your Property Sale
The following marketing activities will promote your property to prospective buyers and their real estate professionals.
Day 1
- Enter into the MLS
- Enter into realtor.com
- Enter into additional meta-searchers and real estate websites
- Upload extra pictures for the featured listing
- E-mail sphere of influence property information sheet with photos and home features
- E-mail in-house Realtors property information sheet with photos and home features
- E-mail predominate Auburn area Realtors property information sheet with photos and home features
- Put up sign
- Put up lockbox
- Make flyer
- Put up flyer box
- Process file in office
- Answer calls/questions about property quickly and efficiently
- Schedule showings for any current customers in this price range
- Enter into Lucero (in-house listing database)
Day 2
- Deliver flyers
- Check listing on websites and databases
- Set a date to put your home on the weekly Realtor tour
- Schedule showings
Day 3
- Present listing to Berkshire Hathaway HomeServices agents at our weekly office sales meeting
Day 4
- Follow up with Realtors that toured home.
- Ask for feedback.
Day 5
- Schedule weekend showings
Week 2
- Discuss with you timing of holding an Open House
- Schedule showings
- Email showing report
- Provide showings data
- Provide website hits data
Week 3
- Schedule Open House
- Schedule showings
Week 4
- Follow up with Realtors that have shown the property for price and show-ability feedback.
- Schedule showings
- Email showing report
- Provide showings data
- Provide website hits data
Month 2
- Provide showings data
- Provide website hits data
- Discuss feedback from other Realtors
- Discuss market conditions, including competition
- Discuss possible price adjustment
- Discuss additional marketing options
- Discuss additional Open Houses
- Schedule showings
Month 3
- Provide showings statistics
- Provide website hits statistics
- Discuss market conditions, including competition
- Discuss marketing strategy
- Discuss necessity of price adjustment
